MERCO 2025 Rankings Confirm Ficohsa’s Regional Strength

Ficohsa consolidates its strong reputation with its prominent presence in the MERCO 2025 rankings in Honduras, Guatemala, Panama, and El Salvador. This recognition confirms the trust of its key stakeholders and the effectiveness of management focused on sustainability and responsible development in every country where it operates.

Inclusion in MERCO, one of the most recognized corporate reputation monitors in Ibero-America, reflects the organization’s regional reach and the consistency of its business model, based on ethics, transparency, and innovation.

Regional Acknowledgment of the Group’s Companies

The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.

• Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
• Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
• Panama: Ficohsa is included in the country’s sector-focused ranking.
• El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.

Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.

Leaders recognized for their leadership

The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:

• Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.

These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.

Reputation as a strategic factor

MERCO assesses companies through an independently audited, multi-stakeholder methodology that incorporates insights from executives, analysts, specialists, and consumers, enabling reputation to be evaluated as a strategic asset that shapes an organization’s long-term sustainability and competitive strength.

Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.

Dedication to Central America and its stakeholders

This acknowledgment highlights the group’s long-range vision, focused on deepening ties with its stakeholders, expanding its regional footprint, and fostering the area’s economic and social progress.

Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.