Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
Throughout this four-hour session, participants received an introduction to state-of-the-art neuromarketing tools and methods, alongside actual case studies from some leading neuromarketing labs in Europe. Romero provided a distinctive viewpoint on how neuroscience can impact consumer behavior, improve brand positioning, and boost sales through emotionally savvy marketing strategies.
The program was designed for those aiming to lead in the areas of communication, marketing, and business development, combining a scientific foundation with actionable insights. Participants left equipped to implement neuro-driven strategies that strengthen brand loyalty and improve the customer experience.
Néstor Romero is a Spanish engineer from the University of Córdoba with extensive expertise in neuromarketing and digital marketing. He actively manages digital projects across various countries and teaches at top universities and business schools, including Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. He currently serves as President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). He also holds a PhD, an MBA, and multiple master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.