Sony Music Masterworks has strengthened its live entertainment division with the acquisition of a majority stake in Black Sky Creative. The Los Angeles-based company specializes in creating immersive experiences, retail activations and live events for a wide range of brands and intellectual properties.
Led by founder Jeff Delson and partners Lee Rosen and Shannon Ramirez, Black Sky will continue to operate independently while aligning its expertise with Masterworks’ broader strategic goals. The partnership aims to create scalable, fan-centric experiences that bridge the gap between music, film, television and gaming.
Black Sky’s impressive portfolio includes projects like the Stranger Things Official Store, AC/DC’s Dive Bar Takeover, and immersive experiences for artists like Olivia Rodrigo and Britney Spears. The company’s upcoming CoComelon Playdate, a collaboration with Moonbug, demonstrates its ability to appeal to a broad audience.
By joining forces with Sony Music Masterworks, Black Sky gains access to a vast network of resources and a global platform to amplify its creative vision. This partnership marks another significant step for Masterworks, expanding its live entertainment offerings and strengthening its position as a leader in the industry.
“We are thrilled to welcome Black Sky Creative to the Masterworks family,” said Mark Cavell, President, Sony Music Masterworks. “Their innovative approach to live experiences aligns perfectly with our vision of creating unforgettable moments for fans.”
Delson added: “Joining Sony Masterworks opens up new opportunities for Black Sky to develop innovative projects and reach a wider audience. We look forward to collaborating with the Masterworks team and leveraging their expertise to bring our creative concepts to life.”
The acquisition of Black Sky Creative underscores Sony Music Masterworks’ commitment to investing in the growth of live entertainment and its ability to adapt to changing consumer needs.
