How Black Friday Spending Reflects America's Political Divide After the 2024 Election
A red hat reading “Keep America Great” perched on a Christmas tree during a rally in Michigan in December 2019 symbolized the intersection of politics and culture in the United States. Four years later, the 2024 presidential election has once again drawn a sharp line through consumer sentiment, reflecting the confidence – or concerns – of voters as the holiday shopping season begins. Black Friday, the unofficial start of the holiday shopping season, is taking on a new tone this year as political divisions creep into consumer behavior. CNBC spoke to shoppers across the country, including Texas, Michigan, New Jersey,…
