VW introduces monthly plan to upgrade car power
Volkswagen has reportedly introduced a new monthly subscription service that allows owners to unlock additional horsepower for their vehicles. This move places the automaker at the forefront of a growing industry trend toward on-demand features and software-based upgrades. Rather than offering a one-time purchase for a permanent performance boost, Volkswagen is reportedly testing a model that provides flexibility but also creates a new, recurring revenue stream. The core of this strategy is to monetize features that are already physically present in the vehicle but are locked behind a software paywall.This approach is part of a broader shift in the automotive…
